CES has always been a global stage for innovation. In 2026, it marks a defining moment for Amazfit. From January 6–9 at CES 2026, Amazfit will exhibit at the Venetian Expo, Level 2, Booth #52344—not to debut a single product, but to showcase the next era of Amazfit as a global sports technology brand.

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This is not a launch. It is a redefinition.

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Grounded in Performance. Designed for Everyday Life.

Amazfit is at a turning point. What began as a brand known for accessible, performance-driven technology has evolved into a global sports technology consumer brand, shaped by innovation, design and an unmistakable athletic spirit.

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Our focus today is not just on devices, but on people—how they train, recover, move, and live. This evolution reflects a simple belief: Sports technology shouldn’t live only in moments of training. It should move with you through life.

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The Next Era of Sports Technology

Amazfit’s CES 2026 exhibition theme— “The Future of Sports Technology - Built for Performance. Designed for Life" reflects Amazfit's commitment to building a holistic ecosystem of sports products that serve both serious athletes and modern, active lifestyles alike.

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At CES, visitors will see how Amazfit’s technology moves beyond specs and features, bringing together training, recovery, and health insights into a cohesive experience—brought to life through athlete storytelling and real-world use cases, including the same products trusted by Gabby Thomas, Hunter McIntyre, Grant Fisher, and Derrick Henry in their training and competition.

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We look forward to welcoming media, partners, and the global tech community at CES, as well as connecting with press during Pepcom to share a closer look at the ecosystem shaping Amazfit’s future.

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Visit Amazfit at CES 2026

?? Venetian Expo, Level 2

?? Booth #52344

?? January 6–9, 2026

The future of sports technology starts here.